Focussed on the power of technology to create change for girls and women around the world, Gucci’s Chime For Change campaign jannies seeks to empower the fairer sex by creating awareness towards issues faced by them and help raise funds to aid non-profit organisations worldwide.
And to do your part, all you have to do is to simply download the new CHIME app, which Chime For Change co-founder Beyoncé Knowles-Carter created a signature bell sound for. You can also tweet your support with your own message and see Twitter messages from everyone else taking part from around the world with CHIME MAP and finance ongoing projects that support the campaign’s 3 pillars of Education, Health and Justice, which could include anything from feeding students in Peru to helping better family planning in Pakistan.
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