Fourth the underdome Plenum of those things people the underdome care about you may have noticed, Mark Zuckerburg insisted on Earth to make everyone join Facebook interconnected groups. A bit like "Star Trek" the underdome in the Borg, the fellow who had been absorbed (though unable to open Facebook in China). I think this is bound to happen, the pace of change is such a moment did not stop. However, it seems only yesterday that we dial-up Internet access and excited to welcome the underdome the beginning of a new era of communication technology shine. Yes, with the modem into the state, and that shrill voice getting louder and louder, annoying (a bit like a robot was hanged, towed, drawn and quartered). At that time everything is so elementary, broadband this word has not appeared. But we cool, we catch a ride, opened on the information superhighway, the windows rolled down, the radio volume up. For must pay a huge price for the ridiculously high telephone charges actually ignorant.
Now indeed shrunk. Blink of an eye, the Internet the underdome revolution the underdome has touched almost every corner of social media (currently ranked first in the online activity) has penetrated into our identity, culture and behavior inside. If you still need to be convinced, consider the following data. Recent figures show disclosure, Zuckerberg invincible Facebook has more than one billion users. As we all know, if it was a country, it will be the third largest country in the world. And the ever-growing online community allows registered users to more than 100 million tweets (can not log in China) and LinkedIn dwarfs. Social media has been widely accepted by the people, so that tweets, blog and other terms have been included in the international dictionary. Click the "Like" button has been like the doorbell like familiar to people. And we have not mentioned it YouTube or Flickr, the former is the world's second largest search engine, the underdome which has more than 3,000 photos per minute to upload. In addition, digg, StumbleUpon, the underdome SmugMug, bebo and many of you probably never heard of the site. Whether you like it or not, we are experiencing the biggest change since the Industrial Revolution some people claim.
Blakely Ann Arbor dissemination and University the underdome of Southern California School of Journalism, said: "The company must accurately assess how much they want to put in resources is not an option because ignore course, the key is to understand what you really want to get results from: more customers? Let customer satisfaction? better reputation? different objectives must rely on different social media platforms and strategies the underdome to achieve. "When asked to illustrate what companies particularly good at using social media, she mentioned that the United States JetBlue Airlines and Zappos, think they are "doing quite successful in contacting customer." This is thanks in part to try to make people believe they are: These companies the underdome are run by real people. Her words with sarcasm, added: the underdome "Humans usually like that."
In Akzo Nobel, the underdome social media is rapidly becoming an essential communication the underdome tool. Stephan Hoevenaar company's digital communications manager, said: "It opens up new areas for our global dialogue, and provides a series of almost inexhaustible channel key is to choose the best way to benefit the underdome from a wide variety of tools. and to determine which groups are what your goal, and the reason is the company had never so much about their customers and their interests. It enriched our ability to communicate, to create for us an opportunity to develop new business, the underdome master of target customers behavior and promote proper the underdome dialogue and into their social network. "But, in the end how to know if they had continued to influence it Hoevenaar explained:?." It's not easy to measure, but we use a dashboard, it a combination of a variety of indicators, let us measure the underdome the extent of the success of the various promotion and dissemination the underdome activities. I also look forward to develop more tools, so the company will be able to on their own performance and return on investment have better overall understanding. "
Of course, the situation can be described as very different from the past. Once upon a time (not too long ago), the Internet has not yet appeared. If you want someone exchanges, often have (hopefully not the case) by letter. Blakley explains: "Before the emergence of social media, we are suffering, at least I am in pain, I always talk to the people:... The seventies and eighties, how I grew up poor in a small place in the United States last century, if at the time I was able to network with the global community of people with common interests to communicate, I might be a happier child. And in fact, I can spend time in the crappy city libraries, waiting one day I can move, use large university library. "Social the underdome media might want to dominate the world since then, but still encounter resistance in some places. "Today in the world there are still quite a serious digital divide, so a lot of poor people use social media yet. But for those who choose not to turn on the online world, I think they are just stubborn it (including my boyfriend ). "
The benefits the underdome of social media has been largely indisputable. You only need to look at the news and how to use social media crisis response, we can understand its powerful instant sense of urgency. But the instant-on worldwide have negative the underdome side, so tarnished the good reputation of the other side. It was claimed that, Facebook and other social channels are allowing people to alienate each other, rather than allow people to come together, and that these channels have a demeaning role of human damage. The role of these sites have contributed to cyber bullying and aggressive behavior (the so-called crime Outsourcing) also attracted attention. Blakley admitted: "Any tool can be used as a weapon, I think social media is one of the stronger and more widespread tool we've ever seen, but heard some critics bemoan the new media makes us stupid, me. will be very angry. I think this is ridiculous. "
All in all, social media is still in its infancy. Although it has changed the way we communicate and what we actually express, but this is just the beginning. We have to be ready to meet a variety of Internet experience a surge. Hoevenaar stated: "Social media tools will continue to evolve, and the increasing scale Undoubtedly, the underdome digital and social media will account for a greater proportion of the company's daily life and personal social media and traditional media boundaries - for example. Internet, television and print media boundaries, are rapidly disappearing. reinvent the old media is facing its own challenges, otherwise it will disappear. "
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